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05 • luxurydesigne

Website Redesign

For businesses whose website no longer reflects what they have become.

Website Redesign

Website redesign projects are different from new builds. The existing site has users, SEO history, content that works and content that does not. The job is to improve without discarding value, which requires a different approach than starting from scratch.

We start every redesign with an audit: what is the existing site doing well? What is it failing at? Where are the conversion drop-offs? What does the brand actually need now compared to when the current site was built? These questions shape the design direction before a single frame is sketched.

The result is a website that feels like a significant upgrade rather than a different site. Same brand, better execution. Content you already have, better positioned. The goal is that your existing clients immediately recognise it as yours but feel the improvement.

WHAT IS INCLUDED

Existing site audit and content inventory
Heatmap and analytics review (if available)
New site architecture proposal
Figma redesign (all key pages)
Content strategy consultation
Migration plan for existing content
Build with performance improvements
Redirect mapping for SEO preservation
3 revision rounds

DELIVERY

5 to 7 weeks. Digital delivery.

Luxury Website Design Brand Identity & Visual Design E-Commerce Design UI/UX Design & Prototyping Webflow Development

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